Privacy Policy

ICR Paints ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.icrpaints.com and register on our application portal app.icrpaints.com(collectively, the "Platform").

By accessing or using our Platform, you agree to the collection and use of information in accordance with this policy. If you do not agree, please discontinue use of the Platform.

1. Information We Collect

1.1 Registration Data

When you create an account on app.icrpaints.com, we may collect the following personal and business information:

• Full name
• Phone number
• Email address
• Company / business name
• GST identification number (GSTIN)
• Business type (e.g., dealer, distributor, reseller)
• Business address, city, state, and pincode

1.2 Contact Enquiries

When you reach out to us via the contact form on our website, we collect:

• Full name
• Phone number
• Email address
• Subject and message content

1.3 Product Enquiries

Product enquiries submitted through our website are directed to our team via WhatsApp. Your enquiry details (selected products) are transmitted to WhatsApp in accordance with their own privacy policy.

1.4 Automatically Collected Data

When you browse our Platform, we may automatically collect certain technical information, including:

• IP address and browser type
• Device information and operating system
• Pages visited, time spent, and navigation paths
• Cookies and similar tracking technologies (see Section 5)

2. How We Use Your Information

We use the collected information for the following purposes:

• Account management — to create, maintain, and secure your account on app.icrpaints.com
• Service delivery — to process product enquiries, fulfil orders, and provide customer support
• Communication — to respond to your enquiries, send service updates, and share relevant product information
• Legal compliance — to comply with applicable laws, tax regulations (including GST), and business obligations
• Platform improvement — to analyse usage patterns and improve our website and application

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your data only in the following circumstances:

• Service providers — with trusted vendors who assist in operating our Platform (hosting, analytics, payment processing), bound by confidentiality obligations
• Legal requirements — when required by law, regulation, court order, or government authority
• Business transfers — in connection with a merger, acquisition, or sale of assets, with appropriate notice provided
• With your consent — when you explicitly authorise sharing for a specific purpose

4. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Specifically:

• Registration data — retained for the duration of your account and up to 7 years thereafter for legal and tax compliance
• Contact enquiry data — retained for up to 2 years from the date of the enquiry
• Browsing / analytics data — retained for up to 12 months

5. Cookies

Our Platform uses cookies and similar technologies to enhance your browsing experience. Cookies are small data files stored on your device. We use:

• Essential cookies — required for the Platform to function correctly (session management, security)
• Performance cookies — help us understand how visitors interact with our website

You can control cookies through your browser settings. Disabling essential cookies may affect Platform functionality.

6. Data Security

We implement industry-standard security measures to protect your personal information, including encryption, access controls, and secure hosting infrastructure. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Your Rights

You have the right to:

• Access — request a copy of the personal data we hold about you
• Correction — request correction of inaccurate or incomplete data
• Deletion — request deletion of your personal data, subject to legal retention requirements
• Objection — object to processing of your data for specific purposes
• Withdraw consent — where processing is based on consent, withdraw it at any time

To exercise any of these rights, please contact us using the details below.

8. Third-Party Links

Our Platform may contain links to third-party websites or services (including WhatsApp). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

9. Children's Privacy

Our Platform is intended for business use and is not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal data, we will take steps to delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically. Continued use of the Platform after changes constitutes acceptance of the revised policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact:

ICR Paints
3/192, New Anand Nagar, Near Vakola Police Station,
Santacruz (E), Mumbai 400 055, India
Email: sales@icrpaints.com
Phone: +91 85919 72616